The empty office
I was not short on skill.
I was short on reach.
About a year out of school, I signed a lease on a new office. My name on the door, rent of over two thousand dollars a month, and not one appointment on the calendar.
I would open my inbox in the mornings and laugh, because the only thing in there was crickets. I was licensed, trained, and good at what I did. Nobody knew I existed.
What got me out of that room was not confidence, and it was not a funnel or an ad budget. It was a handful of ordinary, repeatable, uncomfortable moves, done in a specific order. This guide is that order.
If you want to heal more people, you need to reach more people.
